Do you own a B&B? Are you struggling with your marketing mix? Fear not, we have simple solutions for you. From email newsletters to showing off your staff, we will help get you get on track.

1. Email Newsletter
Firstly, sending out weekly or monthly newsletters via email is a great way to reach your audience. The newsletters may involve alerting customers to new menu items, celebrating successes and awards, or if you are offering special discounts.

2. Set Up Your Google+ Account
If you haven’t already done so, you should register your B&B business to a Google+ account. Why? Well, when your B&B is searched on Google, your account will pop up on the side providing information such as what your company is about, its location, and its opening times. Your B&B will look more reputable.

3. Set Up Google Alerts
As well as a Google+ account, you should also set up Google Alerts to notify you when your B&B’s name (or other designated keyword term) appears in a new piece of content on the web! This makes it easy to keep tabs on who is talking about you and your accolades.

4. Show Off Your Staff
In an age of robotic customer service reps and soon to be self-driving cars, the human element is severely lacking. Show off your 5-star staff doing what they do best! Seeing happy, smiling employees does wonders for your reputation, as customers long to be served by joyful workers.

Showing off your pleasant employees also provides major reputation points – happy workers say a lot about a business, and fans are sure to take notice.

If you are looking for stock taking advice for your B&B, Synergy Stocktaking can cater for your needs. Get in touch today!

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