Many entrepreneurs get involved with a bar business but struggle to make a success of there business as they don’t spend sufficient time on marketing.

In order to grow a successful bar business it is important to focus on both the customer service side of the business and the marketing of your bar. Below are a number ideas to help you with your bar marketing efforts.

1./ Branding
Brand your bar to fit into the local area. If you’re in an area that has mainly low- to middle-income families, an upscale bar isn’t likely to perform well. Adapt your bar’s image, specials and events to appeal to those who live and work in the area to get support from the neighborhood.

2./ Set Up Your Google+ Account
Setting up your bar’s Google+ account is as important and here is why:

When you search a business within Google, Google’s Knowledge Graph provides the business’s details in the sidebar.
Google’s Knowledge Graph gathers a large chunk of its info from Google+, so having your business set up on Google+ is a huge bonus, as having your restaurant appear via Google’s Knowledge Graph allows for more prime search real estate (for free)!

Also encourage visitors to review you on Google+, as Knowledge Graph loves to aggregate Google user reviews

3./ Send Out an Email Newsletter
Remember, your bar newsletter doesn’t have to be weekly – in fact, users will probably appreciate a less flooded inbox if you simply send them a newsletter every month or so.

Use your email newsletter as a chance to celebrate your success, discuss new events and happening in your premises, or share special discounts. Need some email newsletter templates or layouts? No problem! Check out Mail Chimp a great e-mail marketing tool.

4./ Show Off Your Staff
In an age of robotic customer service reps and soon to be self-driving cars, the human element is severely lacking. Show off your 5-star staff doing what they do best! Seeing happy, smiling employees does wonders for your reputation, as customers long to be served by joyful workers.

Showing off your pleasant employees also provides major reputation points – happy workers say a lot about a business, and fans are sure to take notice.

5./ Host Events
Host special events that are relevant to your clientele to draw in more customers. Live music and special game nights can attract crowds of current and new patrons.

If you need highly accurate and efficient bar stocktaking services then contact us today and one of of our team will be more than happy to visit your premise and discuss your needs.