In this era of digital marketing the days of promoting your hotel through magazines, directories and flyers are greatly diminished. Today, the first place a tourist goes prior to making hotel bookings is the internet. Having grown more than 73{c2b5dfb9b5f0deab13e85e7181b8d8b78f4b8d992d6f0287b77274cf9797a92b} over the last 5 years, internet booking is riding the high wave these days. Recent […]

Often times when restaurants start up they are so busy getting the premises up and running they neglect putting a marketing plan in place. For restaurant success, conducting a very professional branding and marketing campaign is a core requirement. Relying solely on word of mouth, about the restaurant service, the quality of food and its […]

Pub marketing has become much more important in recent years due to the economic situation that we find ourselves in. Because of this, the pub trade has been heavily affected by the fact that people have less money to spend on luxury items and that they are going out to socialise on fewer occasions. So, […]

Creating your hotel marketing strategy doesn’t have to be a headache. Similar to other businesses, there are typically a handful of primary areas you have to focus on. When it comes to marketing the key areas to review are outlines below: 1) Situation Analysis In your situation analysis, you’ll have to examine the market needs, […]

Implementing a good stoke take in your business is one of keys to success in a hospitality business. Thus, many often wonder why they even need to perform food and drink stocktaking. Well, it is important so that the business would have smooth operations and in order to get the most benefit or profit out […]