Do you check Facebook or review sites before booking a hotel? If your answer is yes, then you are part of the majority. The internet is the first place a tourist will look before booking a hotel. Internet booking is huge with a growth of over 73{c2b5dfb9b5f0deab13e85e7181b8d8b78f4b8d992d6f0287b77274cf9797a92b} in the last 5 years!

In recent times, hotels have begun resorting to hotel website promotion through internet marketing. They have identified that marketing strategies have had to change in order to attract the attention of potential customers. Being competent enough to convert the number of visitors into bookings is very important. The design, layout, structure, and content of websites have a major impact on conversion rates. Search Engine Optimisation enables hotels to grab the attention of consumers on the very first page of reliable booking engines.

It is imperative that hotel marketing tools be innovative, less complicated and easily accessible. Visual storytelling is the future of digital. A pleasant and attractive website showcasing captivating images of the hotel and its surroundings certainly catches the guest’s attention and also offers a competitive advantage to the hotel.  Special emphasis should be laid on the hotel’s competitive edge over others with proper FAQ’s to reap in more customer satisfaction.

Recent reports suggest that if hotels do not market themselves on social networks, they are most likely to experience a 2{c2b5dfb9b5f0deab13e85e7181b8d8b78f4b8d992d6f0287b77274cf9797a92b} drop in traffic each month and those that do increase views by 12{c2b5dfb9b5f0deab13e85e7181b8d8b78f4b8d992d6f0287b77274cf9797a92b} per month. If we leave the stats aside, the reason a hotel’s internet marketing strategy would include effective social media is because of the simple reason that this is where all the guests are! Approx 1 in every 13 people on earth use Facebook today and half of them log in each day! Ensuring that your hotel is active on the social scene is a vital tool for claiming new guests and retaining the old.

We hope the above tips have been helpful to you. If you would like to avail of a free stocktaking consultation from one of our friendly and professional stocktakes.

Then get in touch today and we’ll arrange a great time for one of our team to drop into your premises and we’ll talk to you about how we can help you keep the cash in your business using our innovative stocktaking systems.

You can also find us on Facebook.

Click here to see which Synergy Stocktaking representative is covering your area.